MASTER
 
 

Creating a Love Triangle With Your Website, The Wedding Couple and Google

By Brian D Lawrence (other events)

Monday, November 18 2019 10:00 AM 3:30 PM
 
ABOUT ABOUT

Doors opening at 9:00, this event (which includes lunch) is a business future changing, non-technical wedding industry-focused educational given by SEO (Search Engine Optimization) and Marketing Experts to empower you with tools, action steps and clarity on how you can take control of your own website and online visibility or if you hire someone having an understanding if they are doing their job.

With accomplished speakers Brian Lawrence, Matt Campbell, and Steve Scott, you can enjoy key takeaways including:

  • The elements of an effective website that targets wedding couples

  • Small and easy improvements to your website than generate big results

  • How to write website content that speaks the right language to both wedding couples and Google

  • How your company can be an answer to geotargeted questions that are being asked online or on Alexa and Siri (eg. wedding planners near me)

  • Get an understanding of the important elements to get your site to rank better for local search on Google Maps and how to list your company on other important directory and search engines

  • How to do keyword research so you can easily strategize how to rank better and where on your site to place your keywords

  • How to do keyword research so you can easily strategize how to rank better and where on your site to place your keywords

  • How to create Title Tags and Meta Descriptions yourself that is essential to higher rankings on Google

  • An introduction to Google AdWords and essentials you need to know to avoid wasting money

  • Thinking about Social Media in terms of SEO

  • Easy DIY tools that can help you analyze and implement

  • Get an understanding of Google Analytics and access to website stats that can help you make intelligent advertising and marketing decisions

And all resources, links, and slides used during the seminar will be shared for your personal use after the session!